There is not a ‘one size fits all’ approach to engaging with employers and marketing the services of your organisation – the needs and capacity of a business employing 30 people will be different from one employing 200. It is unlikely that using one method in isolation will convince an employer to immediately start recruiting.

Using a combination of engagement methods will mean that employers will develop an accurate and comprehensive picture of the services you provide and will help you build a working relationship with them.

For these reasons you should try to develop a range of methods for contacting and building a relationship with different employers. These could include:

• Letters and Promotional Material
• Phone Calls
• Visits to Individual Businesses
• Events
• Use Your Successes
• Investigate Local Business Networks & Support Agencies